About

What is LEVERAGE

LEVERAGE is a business to business powersports blog with an editorial focus of providing ideas and commentary from leading industry experts.

WHO IS Peggy Olson

I started Duo Web Solutions in 2008 because I saw the need to support dealers with their websites, but on a different level. I have 13 years of web marketing experience and over 8 years of experience helping powersports & marine dealers with how they can get more out of their websites. In the past I always heard dealers complain about the lack of time and resources in order to keep their web sites current, fun, fresh and new for their customers. I understand the different website solutions/platforms and most importantly I know what works in order for you to have a website that helps to build your business. Your website is more important to your business than ever before. Our solution is simple… call me today to discuss your web site goals.

WHO IS Mark Rodgers

Mark-BioblogAn award-winning author, speaker and sought after consultant, Mark’s work has attracted clients as diverse as the Harley-Davidson Motor Company to the Executive Education Program at the University of Wisconsin and dozens of other leading organizations.In his 22 years of motorcycle industry experience, he’s published over 100 articles and delivered over 1500 workshops in the powersports business. His speaking and training schedule typically includes 200 events per year and has taken him to 8 countries and 40 states (he keeps threatening Amy to get an RV and visit the rest of the US!).

Holding a master’s degree in adult education, Mark has also earned the National Speakers Association Certified Speaking Professional designation. There are only 500 people in the world who have passed the rigorous criteria to attain this coveted recognition. He is also a certified member of the Association of Finance and Insurance Professionals.

He continues to write monthly columns and newsletters and even wrote a book about the music industry: Guardian of the Gods – An inside look at the dangerous business of music. The reason Mark says was singular, “to get backstage at Aerosmith concerts.”

Traveling by plane most of the time, Mark’s favorite airline experience was flying first class from Phoenix with Richard “Cheech” Marin and Tommy Chong. That’s right he’s been 37,000 feet with Cheech and Chong!

His preferred mode of transportation, however, is his 2007 VRSCDX Harley-Davidson V-Rod, which has been known to “fly” as well.

Mark’s complete contact information can be found on the Contact Page

WHO IS James Rasmus

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Extensive retail management experience with Montgomery Wards department store including budgeting, store design, merchandising, employee management, planning and administratioon, and special projects.Served as partner and Executive Vice President for Creative Retailing, Inc., in Irvine, CA.

Founded Retail Design Associates, Dublin, CA in 1988 to more effectively serve the needs of a wider variety of specialty retail stores.

Has designed over 2000 specialty retail stores throughout the United States.
Co-author of Winning in Retailing, originally published in 1984, and Winning in Power Sports Retailing, 2006.

Extensive experience as seminar/workshop leader.

Conducts numerous store design and merchandising training programs and workshops for retail trade show organizations and associations throughout the United States.

Education: University of Nevada, Las Vegas
Degree: Bachelor of Arts in Art/Design

James’ complete contact information can be found on the Contact Page

LEVERAGE is sponsored by Motor Sports Newswire

Motor Sports Newswire is a “members only” specialist in the distribution of corporate communications for the motorsports and powersports industries. We have the ability to get you heard, get you watched and connect you to the world! Our mission is to discover and share the latest in communications technologies with you, “our members” so your messages can go further, faster and live longer. To find out more about becoming a member, please contact us. 608-347-3963 or info@simmsmotorsportsmarketing.com



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